A new app – Alliop, is revolutionising the way customer loyalty works in Truro.
By downloading the free smartphone app, customers can earn ‘stamps’ at outlets, which accumulate to unlock rewards.
Customers are encouraged to tap their smartphone on the provided iBeacon, a small battery operated standlone Bluetooth-enabled transmitter, which wirelessly connects with modern smartphones. A quick tap adds points, which accumulate in order to gain rewards as set by the business.
By offering rewards in a similar way to the traditional loyalty card, customers are incentivised to continue visiting.
Early adopter Cornish Food Box Company director, Tor Amran, comments: “Previously we had two paper stamp cards for coffee and pasties, but we had no idea how many cards were in circulation, how many stamps people had or how frequently they were visiting. With Alliop we now have access to this information at the push of a button and we can contact customers directly with bespoke messages.”
Several companies in Truro are now involved with the scheme – Illustrated Living, Mustard & Rye, Plum Boutique and Secret Truro. The hope is to spread take up of the app across Cornwall so visitors and locals can all take advantage, visit theinspectorscompany.com to know more.
Alliop’s easy-to-use marketing tools allow businesses to send targeted and personalised SMS messages, emails and push-notifications via a comprehensive customer relationship management portal. With each tap businesses can gain greater insight into a variety of areas including frequency of visit and how recently customers have visited. Further to this, customer details such as email address and mobile phone number allow for direct communication to develop engagement further.
If you’d like to know more about Alliop,how it works and pricing, get in touch with Microcomms and we can talk you through the technology and help you engage your customers in a loyalty scheme that works for both of you.