Xirrus Provides Coverage and Performance for Club Applications and Fans Sharing Match Day Experiences Over Social Networks
Xirrus, the leader in high-performance wireless networks, today announced that Liverpool FC – one of the world’s most historic and famous football clubs – has deployed its Wireless Arrays at Anfield, the home of the Club since its formation in 1892. The first phase of the deployment covers the two-tier, 12,000-seat Centenary Stand and adjoining corporate facilities, enabling fans to access and share digital content during games as never before.
The wifi network
The wifi network will be available to Liverpool fans for the home game against West Ham on Sunday 7 April. By offering wifi to its fans, Liverpool is hoping to improve their overall match day experience and encourage them to share the excitement of the game with the global Liverpool fan base. It also opens up a new way for Liverpool to gain insight and feedback from its fan base which hasn’t been possible up to now.
Andrew Robinson, head of digital media and technology at Liverpool Football Club, explains: “Running our own data network based on Xirrus technology means we can provide our fans with a dedicated, robust and high quality experience. The added reliability and performance of high capacity Wi-Fi over 3G connections will encourage our fans to use social networks like Twitter and Facebook to share their experiences with fans unable to make it to the game.”
Robinson continues: “a massive driver for this new network is that we can gain more insight into our fans than ever before. Sign-in will be via a one-time registration process using an email address and fans will be encouraged to tell us their likes and dislikes. The technology will allow us to find out what devices fans like to connect with the Club on so we can invest in digital platforms accordingly. We will also find out more about how fans use the stadium and its facilities so we can adapt these to better serve them.”
“The experience that we’ve created from day one is something we think fans will get very excited about. We’ll be providing in-match stats, food and drink offers, access to online retail, in-play betting in partnership with Paddy Power and also the ability to engage with a global audience outside of the stadium through social media platforms.”
On choosing Xirrus, Robinson explains: “We looked at a number of options, but decided to go with a leader in this space. Xirrus combines a flexible range of wireless hardware solutions with the capability to handle huge capacity and bandwidth demands. Xirrus has very innovative technology that allows us to prioritise key applications and connect more devices to the network by optimising Wi-Fi spectrum usage. These factors are critical to our long-term vision of providing our fans with the best match-day experience possible.
Sean Larner, VP International at Xirrus, comments: “This is not only a highly prestigious deployment, it’s also technically demanding, and we’re naturally pleased that Liverpool FC has recognised that Xirrus is the best option on the market. Stadia such as Anfield require specialised high capacity wireless networks to ensure an acceptable user experience for a very large number of concurrent users and devices.”