Posts tagged " customer marketing "

Re-thinking Customer Loyalty in Cornwall

July 20th, 2017 Posted by Industry Focus, retail No Comment yet

A new app – Alliop, is revolutionising the way customer loyalty works in Truro.

alliop

By downloading the free  smartphone app, customers can earn ‘stamps’ at outlets, which accumulate to unlock rewards.

Customers are encouraged to tap their smartphone on the provided iBeacon, a small battery operated standlone Bluetooth-enabled transmitter, which wirelessly connects with modern smartphones. A quick tap adds points, which accumulate in order to gain rewards as set by the business.

By offering rewards in a similar way to the traditional loyalty card, customers are incentivised to continue visiting.

Early adopter Cornish Food Box Company director, Tor Amran, comments: “Previously we had two paper stamp cards for coffee and pasties, but we had no idea how many cards were in circulation, how many stamps people had or how frequently they were visiting. With Alliop we now have access to this information at the push of a button and we can contact customers directly with bespoke messages.”

Several companies in Truro are now involved with the scheme – Illustrated Living, Mustard & Rye, Plum Boutique and Secret Truro. The hope is to spread take up of the app across Cornwall so visitors and locals can all take advantage, visit theinspectorscompany.com to know more.

Business Insights

Alliop’s easy-to-use marketing tools allow businesses to send targeted and personalised SMS messages, emails and push-notifications via a comprehensive customer relationship management portal. With each tap businesses can gain greater insight into a variety of areas including frequency of visit and how recently customers have visited. Further to this, customer details such as email address and mobile phone number allow for direct communication to develop engagement further.

If you’d like to know more about Alliop,how it works and pricing, get in touch with Microcomms and we can talk you through the technology and help you engage your customers in a loyalty scheme that works for both of you.

 

Social Wifi

Social WiFi – 5 good reasons to implement it!

November 9th, 2016 Posted by hospitality, Industry Focus, Subjects, Wireless No Comment yet

Free WiFi in a restaurant, café or bar is pretty much the norm these days. However, not everyone is fully aware of how important the wireless network is for the happiness of customers, and the great business opportunity it can provide. The network we most commonly encounter at a restaurant is just a tool connecting us to the internet. A customer walks in, uses the internet to play star spins slots at netentplay.com and walks out, never leaving a trace.

Social WiFi is different to a straightforward free service; it provides the ability for your customers to connect with your WiFi through social media networks. This is a win-win for both you and your customers. It enables a business to identify a customer and engage them in a two-way communication.

See our 5 great reasons why Social WiFi brings benefits: 

Social Wifi

1. Get to know your customer

As soon as your customer connects to your WiFi service, instead of being presented with a boring looking sign in screen, they get something that instantly asks them to interact with your brand. Customers can then use their Facebook, Twitter, Google+, Instagram, LinkedIn or email to formally connect to your network which is a one off task as next time they come back the WiFi system will let them on straight away but your analytics system will let you know they have returned. Even before logging in, when the user connects to the network, cookies are gathered. As soon as they sign in, your venue is provided with some detail about your customer as long as they opt in for this. We strongly encourage the use of a permission-based approach by offering them the ability to opt in.

2. Marketing through referrals

Social WiFi transforms an average restaurant into a modern meeting place. The system is connected to social media. By using them the customers can share their location on their News Feed and tell their friends about being in the restaurant. Assuming that every customer has at least 200 friends on Facebook and at least 10 people per day check in at your venue, the information gets to at least 2000 people per day. A lot, isn’t it? According to statistics 50% of people learn about restaurants and cafes on social media, so it is important to be present there. You can even have pre-constructed Facebook posts, which they can send out with one click “Currently enjoying a delicious dessert at XYZ”.

Social Wifi

3. Harness Customer Feedback online

Two pillars of every good restaurant are good food and good service – and both of those things need to be monitored all the time. If you use Social WiFi, every person who logs in to your network can receive an email after leaving asking for their opinion. The customer could be able to rate their visit on a scale from 1 to 5 stars and additionally write comments, which will only be visible to the manager or restaurant owner with access to administration panel. A great way of hearing in real-time what is going on in your venue.

4. Effective Wi-Fi marketing and mailing

There are thousands of restaurants, cafes and bars in the UK. How do you stand out from the crowd?  After gathering customer data Social WiFi allows you to conduct active marketing campaigns in the form of mailings, which due to acquired data can be very specifically targeted. Social WiFi also makes it possible to inform customers about special offers whilst they are in your venue.

5. Building loyalty

It is expected that by 2020 there will be about 24 billion devices connected wirelessly to the internet. For this reason, it is important to focus on WiFi as a tool not only for promotion, but also for building loyalty. If a customer leaves you an opinion, you can contact them, offer them loyalty points or a special offer and make them more attached to you. Remarketing works in a similar way – if someone has already been to your venue, it means they are 100% part of your target audience. Having collected their information you can now use this for on-going marketing, for example through monthly emails. If you incorporate a survey or questionnaire, you can also collect this data and begin building an improved picture of who your customer is, what they like and dislike, their product preferences and so on.

Social Wifi

Benefits for your Customers

By using their social media credentials to sign in to your WiFi network, the customer does not have to undertake the time-consuming process of entering all their details. They can be automatically connected through their social media. This means they get faster access to your loyalty program and discounts, amongst other things. Reducing the barriers for customers to connect is an obvious win for them.

Benefits for your Business

Social WiFi opens the channels to leveraging the growing social media networks. Due to increased customer engagement, ease of use for the customer and the collection of useful customer’s data, your business should also see an increase in sales. Finally, collecting customers’ emails and having these automatically added to your mailing list means you’ve opened up an on-going communication channel with your customers.

How do you currently use WiFi to connect and interact with customers? Have you considered changing to a Social WiFi connection? Speak to us today at Microcomms – we’ve got solutions suitable for small cafes through to large restaurants and bars. Prices start at as little as £100.

 

MICROCOMMS AND EDEN PROJECT GET SOCIAL WITH WIFI

September 8th, 2016 Posted by Case Study, hospitality, News, Wireless No Comment yet

Over the summer, we installed a fast social WiFi portal from Airangel at The Eden Project. The innovative Social WiFi platform enables organisations to engage directly with visitors whilst they’re on-premises, and collects valuable marketing data and contact details, allowing ongoing communications and promotion of the venue’s events long after they leave.

Social wifi from AirAngel

The MyAirangel cloud based management platform also allows the Eden Project to easily manage their public WiFi network and view detailed visitor and usage reports.

The WiFi was first put to the test when legends Duran Duran headlined the finale of BBC Music Day at the Eden Project. They were joined by special guests Nile Rodgers, Izzy Bizu and Laura Mvula. The concert was broadcast live on BBC Radio 2.

During the 2016 Eden Sessions fans were confidently able to share photos, videos and chatter from the gigs. The Sessions season culminated with a sell-out concert for British female chart-topper Jess Glynne. With the event packed to capacity, more than 1 in 8 visitors were online at any one time.

Nick Argent, head of ICT at Eden said, “Whilst social WiFi is a technology product, the real value comes as a marketing tool. We’ve had a great response, with more than 15,000 users registering on the Airangel portal during the Eden Sessions concert season (June/July 2016). Remarkably 16% of visitors opted to use their Social Media accounts to login. This gives us an additional group of digitally engaged followers who are connected to future events and promotions.”

Visitors who logged onto the WiFi were directed through the Eden Facebook page meaning an increase in page likes for the venue. The Eden Project sees high level of engagement on Facebook and was really pleased with the simple rollout and success of the system at its first concert.