Posts tagged " apps "

Re-thinking Customer Loyalty in Cornwall

July 20th, 2017 Posted by Industry Focus, retail No Comment yet

A new app – Alliop, is revolutionising the way customer loyalty works in Truro.


By downloading the free  smartphone app, customers can earn ‘stamps’ at outlets, which accumulate to unlock rewards.

Customers are encouraged to tap their smartphone on the provided iBeacon, a small battery operated standlone Bluetooth-enabled transmitter, which wirelessly connects with modern smartphones. A quick tap adds points, which accumulate in order to gain rewards as set by the business for link building.

By offering rewards in a similar way to the traditional loyalty card, customers are incentivised to continue visiting.

Early adopter Cornish Food Box Company director, Tor Amran, comments: “Previously we had two paper stamp cards for coffee and pasties, but we had no idea how many cards were in circulation, how many stamps people had or how frequently they were visiting. With Alliop we now have access to this information at the push of a button and we can contact customers directly with bespoke messages.”

Several companies in Truro are now involved with the scheme – Illustrated Living, Mustard & Rye, Plum Boutique and Secret Truro. The hope is to spread take up of the app across Cornwall so visitors and locals can all take advantage, visit to know more.

Business Insights

Alliop’s easy-to-use marketing tools allow businesses to send targeted and personalised SMS messages, emails and push-notifications via a comprehensive customer relationship management portal. With each tap businesses can gain greater insight into a variety of areas including frequency of visit and how recently customers have visited. Further to this, customer details such as email address and mobile phone number allow for direct communication to develop engagement further.

If you’d like to know more about Alliop,how it works and pricing, get in touch with Microcomms and we can talk you through the technology and help you engage your customers in a loyalty scheme that works for both of you.


Happy New Year! Tech resolutions for 2017

January 3rd, 2017 Posted by Tech Talk No Comment yet

Most New Year resolutions are based around promises to eat less, exercise more, cut down alcohol, be nicer etc…but what about making some tech resolutions to make your life better too?

Unsubscribe from Junk Mail

tech resolution


If you’re anything like us, you spend a chunk of time every day deleting junk email from your inbox. Maybe they’re newsletters you signed up for but no longer read, maybe it’s a steady flow of deal promotions from shops where you’ve shopped. Whatever the case, they’re clogging up your inbox and wasting your time.So here’s the plan: Every day, unsubscribe from five lists (not including, ahem, Microcomms, of course). That’s it, just five. Assuming you easily can find the “unsubscribe” link, which is almost always included in tiny print near the bottom of the email, the process should take no more than 30 seconds per message.


Set up automated back-ups tech resolutions

It’s never been easier to archive your data. External hard drives and flash drives continue to grow in capacity and shrink in price, so the financial burden is less. Same goes for cloud storage, which makes data preservation an automated, set-it-and-forget-it affair. We can help you set your back-up system up and advise about which solution is best for you – just get in touch!



Install a password managerpasswords

For your own sanity and security, install a password manager and change all of your passwords so every single one is different, and every single one is long and hard to crack. There are plenty of good choices available, many free of charge – LastPass 4.0, LogMeOnce and Dashlane 4 all come highly recommended.



Update all your Apps and Operating System tech resolutions

Updates,  don’t just appear for the fun of it. Although they might seem annoying, an update will normally bring a fix for a bug, or make the app itself faster, sometimes it will even introduce new features so they are worth doing, and staying on top of – don’t ignore them , Don’t forget to visit phonedeposits.



Spend less time on Social Mediatech resolutions

A recent study has found that social media increases levels of envy and jealousy. “Millions of hours are spent on Facebook each day,” wrote report author Morten Tromholt. “We are surely better connected now than ever before, but is this new connectedness doing any good to our well-being?” In the test, the Facebook users rated their life satisfaction at 7.74 out of 10 average, but those who stayed away rated it at 8.11.

You don’t have to quit completely, but maybe cut down the amount of time you spend on social media every day – perhaps limit yourself to one or two checks a day.

Here’s to a great 2017!