Posts in retail

Get relevant and engaging content in front of your audience from as little as £9 per month

August 14th, 2018 Posted by A/V, education, hospitality, IT Services, Latest News, retail

SeenSpire is a fantastic new digital product which can add value to your digital signage with an endless supply of exciting, insightful and attention-grabbing Infotainment content.

This digital signage content subscription service allows you to attract and keep viewers’ attention where they work, wait or buy.

As much as 80% of your content playlist can be automated, which means once it’s uploaded, you can get on with the business of running your business, whilst your audience’s attention is driven to your screens, where you can display relevant content.

SeenSpire is perfect for any location. Keep employees ‘in the know’ and engaged in the workplace, let potential customers know of any offers on the shop floor or provide useful information in waiting rooms.

The content platform is offered at a simple and reasonable price-per-screen model and there are two ways in which you can subscribe. Sign up to the Infotainment application and you’ll be granted access to an entire content library with over 300 content feeds ranging from news and weather, to sports, lifestyle and many more.

If you’re active on social media then engage your audience via the social media app which enables you to repurpose your existing social media content for your digital signage and huminaze your brands. Run competitions in real time and encourage engagement through the use of hashtags.

Or subscribe to both and cover all angles.

All content can be personalised with your company’s logo to ensure brand consistency whilst maintaining recognition and confidence with your audience.

And setting it up couldn’t be easier either. A member of our team can show you the basics, but with it’s intuitive and simplistic drag and drop menus, you will have content uploaded and displaying in no time at all.

If this sounds like something your company or organisation will benefit from, then give us a call on
+44 (0) 3300 020 000 for more details or sign up for a FREE 30 day trial now

Re-thinking Customer Loyalty in Cornwall

July 20th, 2017 Posted by Industry Focus, retail

A new app – Alliop, is revolutionising the way customer loyalty works in Truro.

alliop

By downloading the free  smartphone app, customers can earn ‘stamps’ at outlets, which accumulate to unlock rewards.

Customers are encouraged to tap their smartphone on the provided iBeacon, a small battery operated standlone Bluetooth-enabled transmitter, which wirelessly connects with modern smartphones. A quick tap adds points, which accumulate in order to gain rewards as set by the business.

By offering rewards in a similar way to the traditional loyalty card, customers are incentivised to continue visiting.

Early adopter Cornish Food Box Company director, Tor Amran, comments: “Previously we had two paper stamp cards for coffee and pasties, but we had no idea how many cards were in circulation, how many stamps people had or how frequently they were visiting. With Alliop we now have access to this information at the push of a button and we can contact customers directly with bespoke messages.”

Several companies in Truro are now involved with the scheme – Illustrated Living, Mustard & Rye, Plum Boutique and Secret Truro. The hope is to spread take up of the app across Cornwall so visitors and locals can all take advantage.

Business Insights

Alliop’s easy-to-use marketing tools allow businesses to send targeted and personalised SMS messages, emails and push-notifications via a comprehensive customer relationship management portal. With each tap businesses can gain greater insight into a variety of areas including frequency of visit and how recently customers have visited. Further to this, customer details such as email address and mobile phone number allow for direct communication to develop engagement further.

If you’d like to know more about Alliop,how it works and pricing, get in touch with Microcomms and we can talk you through the technology and help you engage your customers in a loyalty scheme that works for both of you.