Posts in hospitality

Get relevant and engaging content in front of your audience from as little as £9 per month

August 14th, 2018 Posted by A/V, education, hospitality, IT Services, Latest News, retail

SeenSpire is a fantastic new digital product which can add value to your digital signage with an endless supply of exciting, insightful and attention-grabbing Infotainment content.

This digital signage content subscription service allows you to attract and keep viewers’ attention where they work, wait or buy.

As much as 80% of your content playlist can be automated, which means once it’s uploaded, you can get on with the business of running your business, whilst your audience’s attention is driven to your screens, where you can display relevant content.

SeenSpire is perfect for any location. Keep employees ‘in the know’ and engaged in the workplace, let potential customers know of any offers on the shop floor or provide useful information in waiting rooms.

The content platform is offered at a simple and reasonable price-per-screen model and there are two ways in which you can subscribe. Sign up to the Infotainment application and you’ll be granted access to an entire content library with over 300 content feeds ranging from news and weather, to sports, lifestyle and many more.

If you’re active on social media then engage your audience via the social media app which enables you to repurpose your existing social media content for your digital signage and huminaze your brands. Run competitions in real time and encourage engagement through the use of hashtags.

Or subscribe to both and cover all angles.

All content can be personalised with your company’s logo to ensure brand consistency whilst maintaining recognition and confidence with your audience.

And setting it up couldn’t be easier either. A member of our team can show you the basics, but with it’s intuitive and simplistic drag and drop menus, you will have content uploaded and displaying in no time at all.

If this sounds like something your company or organisation will benefit from, then give us a call on
+44 (0) 3300 020 000 for more details or sign up for a FREE 30 day trial now

The Minack

The Minack – reaching the individual amongst the crowd

December 19th, 2016 Posted by Case Study, hospitality

The Minack Theatre is Cornwall’s world famous open-air theatre. Created in 1931-1932 by the Rowena Cade and her gardener Billy Rawlins, it is a thriving Cornish visitor hotspot.

Visited by thousands of tourists and locals alike every year, the Exhibition Centre tells the fascinating story of the Minack in words, pictures and film.

The Minack

The Exhibition Centre

Microcomms were approached by Theatre Manager, Phil Jackson, to help solve an audio problem inside the Exhibition Centre. The space is not huge and the exhibitions are interconnected. One of the main draws is a wonderful short film about the making of the Theatre and the life of Rowena Cade – this is played on a loop with full speaker surround sound. However, in other parts of the exhibition are other films and clips which also carry their own sound sequence.

The challenge Phil presented us with is the main film can be heard across the centre, so how to avoid a soundclash without providing headphones for the smaller clips? Our Audio Visual Director, John Darling, came up with the solution of interactive screens with tight directional sound speakers. These provide an area of perfect sound directly next to the screen. The soundtrack is only heard when standing close and doesn’t flow out into the wider exhibition space – meaning you can speak directly to the individual amongst the crowd.

Paul Ainsworth

Microcomms & Paul Ainsworth

December 14th, 2016 Posted by Case Study, hospitality

Described by the Michelin Guide as ‘A delightful Georgian townhouse on a harbour backwater, with a relaxed, buzzy vibe; run by a friendly, enthusiastic team. Seasonal modern cooking displays originality and the occasional playful element, and textures and flavours are bold yet refined.‘  – this is Paul Ainsworth at Number 6 in Padstow.

We are very happy to have been involved with Number 6 since it’s incarnation in 2012. The building the restaurant is housed in was being completely refurbished, unfortunately, the incumbent network company let down Paul Ainsworth’s team. Microcomms stepped in to rescue the project’s technical infrastructure – we’ve been working together ever since!

Paul Ainsworth

Padstow Townhouse

Paul_Ainsworth

Rojano’s in the Square

Padstow is a lovely, seaside town with old Cornish buildings. Walls are never straight, Internet can be patchy and cable-crazy networks often look like they were built in the 1960’s. Microcomms are helping to bring the Paul Ainsworth group’s buildings forward in time with new state-of-the-art networking and cabling, perfect WiFi and strong telephony services. Working closely with supremo General Manager, Alex Tozer, we are updating the infrastructure across Number 6, the gorgeous Padstow Townhouse and the Italian eatery Rojanos in the Square.

We’re working closely with Alex on both customer-facing challenges and the behind-the-scenes office requirements. As well as providing great client WiFi and telephony it is also vital that the three Padstow sites are able to interact easily, share communications and operate using the same systems for continuity.

If you get the chance to visit Cornwall – don’t miss these great places to eat and stay!

Social Wifi

Social WiFi – 5 good reasons to implement it!

November 9th, 2016 Posted by hospitality, Industry Focus, Subjects, Wireless

Free WiFi in a restaurant, café or bar is pretty much the norm these days. However, not everyone is fully aware of how important the wireless network is for the happiness of customers, and the great business opportunity it can provide. The network we most commonly encounter at a restaurant is just a tool connecting us to the internet. A customer walks in, uses the internet and walks out, never leaving a trace.

Social WiFi is different to a straightforward free service; it provides the ability for your customers to connect with your WiFi through social media networks. This is a win-win for both you and your customers. It enables a business to identify a customer and engage them in a two-way communication.

See our 5 great reasons why Social WiFi brings benefits: 

Social Wifi

1. Get to know your customer

As soon as your customer connects to your WiFi service, instead of being presented with a boring looking sign in screen, they get something that instantly asks them to interact with your brand. Customers can then use their Facebook, Twitter, Google+, Instagram, LinkedIn or email to formally connect to your network which is a one off task as next time they come back the WiFi system will let them on straight away but your analytics system will let you know they have returned. Even before logging in, when the user connects to the network, cookies are gathered. As soon as they sign in, your venue is provided with some detail about your customer as long as they opt in for this. We strongly encourage the use of a permission-based approach by offering them the ability to opt in.

2. Marketing through referrals

Social WiFi transforms an average restaurant into a modern meeting place. The system is connected to social media. By using them the customers can share their location on their News Feed and tell their friends about being in the restaurant. Assuming that every customer has at least 200 friends on Facebook and at least 10 people per day check in at your venue, the information gets to at least 2000 people per day. A lot, isn’t it? According to statistics 50% of people learn about restaurants and cafes on social media, so it is important to be present there. You can even have pre-constructed Facebook posts, which they can send out with one click “Currently enjoying a delicious dessert at XYZ”.

Social Wifi

3. Harness Customer Feedback online

Two pillars of every good restaurant are good food and good service – and both of those things need to be monitored all the time. If you use Social WiFi, every person who logs in to your network can receive an email after leaving asking for their opinion. The customer could be able to rate their visit on a scale from 1 to 5 stars and additionally write comments, which will only be visible to the manager or restaurant owner with access to administration panel. A great way of hearing in real-time what is going on in your venue.

4. Effective Wi-Fi marketing and mailing

There are thousands of restaurants, cafes and bars in the UK. How do you stand out from the crowd?  After gathering customer data Social WiFi allows you to conduct active marketing campaigns in the form of mailings, which due to acquired data can be very specifically targeted. Social WiFi also makes it possible to inform customers about special offers whilst they are in your venue.

5. Building loyalty

It is expected that by 2020 there will be about 24 billion devices connected wirelessly to the internet. For this reason, it is important to focus on WiFi as a tool not only for promotion, but also for building loyalty. If a customer leaves you an opinion, you can contact them, offer them loyalty points or a special offer and make them more attached to you. Remarketing works in a similar way – if someone has already been to your venue, it means they are 100% part of your target audience. Having collected their information you can now use this for on-going marketing, for example through monthly emails. If you incorporate a survey or questionnaire, you can also collect this data and begin building an improved picture of who your customer is, what they like and dislike, their product preferences and so on.

Social Wifi

Benefits for your Customers

By using their social media credentials to sign in to your WiFi network, the customer does not have to undertake the time-consuming process of entering all their details. They can be automatically connected through their social media. This means they get faster access to your loyalty program and discounts, amongst other things. Reducing the barriers for customers to connect is an obvious win for them.

Benefits for your Business

Social WiFi opens the channels to leveraging the growing social media networks. Due to increased customer engagement, ease of use for the customer and the collection of useful customer’s data, your business should also see an increase in sales. Finally, collecting customers’ emails and having these automatically added to your mailing list means you’ve opened up an on-going communication channel with your customers.

How do you currently use WiFi to connect and interact with customers? Have you considered changing to a Social WiFi connection? Speak to us today at Microcomms – we’ve got solutions suitable for small cafes through to large restaurants and bars. Prices start at as little as £100.

 

MICROCOMMS AND EDEN PROJECT GET SOCIAL WITH WIFI

September 8th, 2016 Posted by Case Study, hospitality, News, Wireless

Over the summer, we installed a fast social WiFi portal from Airangel at The Eden Project. The innovative Social WiFi platform enables organisations to engage directly with visitors whilst they’re on-premises, and collects valuable marketing data and contact details, allowing ongoing communications and promotion of the venue’s events long after they leave.

Social wifi from AirAngel

The MyAirangel cloud based management platform also allows the Eden Project to easily manage their public WiFi network and view detailed visitor and usage reports.

The WiFi was first put to the test when legends Duran Duran headlined the finale of BBC Music Day at the Eden Project. They were joined by special guests Nile Rodgers, Izzy Bizu and Laura Mvula. The concert was broadcast live on BBC Radio 2.

During the 2016 Eden Sessions fans were confidently able to share photos, videos and chatter from the gigs. The Sessions season culminated with a sell-out concert for British female chart-topper Jess Glynne. With the event packed to capacity, more than 1 in 8 visitors were online at any one time.

Nick Argent, head of ICT at Eden said, “Whilst social WiFi is a technology product, the real value comes as a marketing tool. We’ve had a great response, with more than 15,000 users registering on the Airangel portal during the Eden Sessions concert season (June/July 2016). Remarkably 16% of visitors opted to use their Social Media accounts to login. This gives us an additional group of digitally engaged followers who are connected to future events and promotions.”

Visitors who logged onto the WiFi were directed through the Eden Facebook page meaning an increase in page likes for the venue. The Eden Project sees high level of engagement on Facebook and was really pleased with the simple rollout and success of the system at its first concert.

Time is running out – get social wifi now!

April 29th, 2016 Posted by hospitality, Industry Focus, Networks / Data, News, Wireless

social wifi for hospitality businesses in cornwall.  Summer 2016

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