Free WiFi in a restaurant, café or bar is pretty much the norm these days. However, not everyone is fully aware of how important the wireless network is for the happiness of customers, and the great business opportunity it can provide. The network we most commonly encounter at a restaurant is just a tool connecting us to the internet. A customer walks in, uses the internet and walks out, never leaving a trace.
Social WiFi is different to a straightforward free service; it provides the ability for your customers to connect with your WiFi through social media networks. This is a win-win for both you and your customers. It enables a business to identify a customer and engage them in a two-way communication.
See our 5 great reasons why Social WiFi brings benefits:
1. Get to know your customer
As soon as your customer connects to your WiFi service, instead of being presented with a boring looking sign in screen, they get something that instantly asks them to interact with your brand. Customers can then use their Facebook, Twitter, Google+, Instagram, LinkedIn or email to formally connect to your network which is a one off task as next time they come back the WiFi system will let them on straight away but your analytics system will let you know they have returned. Even before logging in, when the user connects to the network, cookies are gathered. As soon as they sign in, your venue is provided with some detail about your customer as long as they opt in for this. We strongly encourage the use of a permission-based approach by offering them the ability to opt in.
2. Marketing through referrals
Social WiFi transforms an average restaurant into a modern meeting place. The system is connected to social media. By using them the customers can share their location on their News Feed and tell their friends about being in the restaurant. Assuming that every customer has at least 200 friends on Facebook and at least 10 people per day check in at your venue, the information gets to at least 2000 people per day. A lot, isn’t it? According to statistics 50% of people learn about restaurants and cafes on social media, so it is important to be present there. You can even have pre-constructed Facebook posts, which they can send out with one click “Currently enjoying a delicious dessert at XYZ”.
3. Harness Customer Feedback online
Two pillars of every good restaurant are good food and good service – and both of those things need to be monitored all the time. If you use Social WiFi, every person who logs in to your network can receive an email after leaving asking for their opinion. The customer could be able to rate their visit on a scale from 1 to 5 stars and additionally write comments, which will only be visible to the manager or restaurant owner with access to administration panel. A great way of hearing in real-time what is going on in your venue.
4. Effective Wi-Fi marketing and mailing
There are thousands of restaurants, cafes and bars in the UK. How do you stand out from the crowd? After gathering customer data Social WiFi allows you to conduct active marketing campaigns in the form of mailings, which due to acquired data can be very specifically targeted. Social WiFi also makes it possible to inform customers about special offers whilst they are in your venue.
5. Building loyalty
It is expected that by 2020 there will be about 24 billion devices connected wirelessly to the internet. For this reason, it is important to focus on WiFi as a tool not only for promotion, but also for building loyalty. If a customer leaves you an opinion, you can contact them, offer them loyalty points or a special offer and make them more attached to you. Remarketing works in a similar way – if someone has already been to your venue, it means they are 100% part of your target audience. Having collected their information you can now use this for on-going marketing, for example through monthly emails. If you incorporate a survey or questionnaire, you can also collect this data and begin building an improved picture of who your customer is, what they like and dislike, their product preferences and so on.
Benefits for your Customers
By using their social media credentials to sign in to your WiFi network, the customer does not have to undertake the time-consuming process of entering all their details. They can be automatically connected through their social media. This means they get faster access to your loyalty program and discounts, amongst other things. Reducing the barriers for customers to connect is an obvious win for them.
Benefits for your Business
Social WiFi opens the channels to leveraging the growing social media networks. Due to increased customer engagement, ease of use for the customer and the collection of useful customer’s data, your business should also see an increase in sales. Finally, collecting customers’ emails and having these automatically added to your mailing list means you’ve opened up an on-going communication channel with your customers.
How do you currently use WiFi to connect and interact with customers? Have you considered changing to a Social WiFi connection? Speak to us today at Microcomms – we’ve got solutions suitable for small cafes through to large restaurants and bars. Prices start at as little as £100.